Exactly How to Copy the Perfect Makeup Lucy Hale Wears in Her New Ad Campaign

Before the new Mark campaign featuring Lucy Hale even officially comes out (that happens on Friday), I'm here to give you a sneak peek and behind-the-scenes details on how you can copy her cover makeup for yourself. Because I know you're going to want to. First, a couple of fun on-set shots.

Celebrity makeup artist Fiona Stiles—who happens to always give me the BEST tips for articles—
did the makeup for the campaign, including the cover shot, where Lucy wears a slight cat-eye, rose-gold eyeshadow, and glossy berry lipstick. Here's the result:

And here are the exact Mark products Fiona used, so you can copy the look for your upcoming parties as we head into the holiday season.
1. Fiona prepped Lucy's face with Mark Got the Goods Multi-Benefit Foundation Lotion SPF 15 and swept Light Show Illuminating Face Powder across the apples of her cheeks, blending upward.
2. Apply Mark Touch & Glow Shimmer Cream Cubes All Over Face Palette in the top left cube all over the lids, blending just above the crease. Use Mark No Place to Run Longwear Eyeliner in Jet Set along the upper lash line and pull it outward into a subtle winged cat-eye. Continue to line the lower lash line from the outer corner to the middle of the eye and finish with two coats of Mark Lash All You Want High-Volume Mascara in Black.
3. Use Mark On the Dot Color Lip Color Compact in the red shade on the lips and brush That's Brilliant Face & Eye Luminizer along the bridge of the nose.
How do you like Lucy Hale's makeup here? Have you tried any of these products?

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Let's Discuss Those Fiber-Adding Mascara Systems. Are You a Fan?

One of my life pursuits (I'm not kidding either) is finding products that make my nonexistent, short, pale lashes look full, gorgeous, and—this is important—not fake. I've tried false lashes and lash extensions, but I like the idea of being able to control how much "lash" I have on any given day, which is why mascara is ideal. I definitely have my go-to mascaras, but sometimes I want a little more oomph. Enter brush-on lash fibers.
If you've never used a product like this before, here's how they work: You brush on your normal mascara, then from a separate tube you brush on fine, dry fibers, then seal it all with a final coat of mascara. The brush-on fibers will add more volume to your lashes, but they sort of look like dandelion fluff, and they do sometimes float down to your cheeks.
We had a bit of debate here about whether they're the best thing ever or just a big pain in the neck. But I'm here to say I think the hassle is worth it because of the lash payoff you get in the end. Just follow these rules:
Tape: At the Jason Wu spring 2014 show, makeup artist Diane Kendal put tons of fine gold glitter on the models' eyelids. I asked her how to deal with the inevitable glitter shedding, and she told me she used Scotch tape pressed gently to the face to lift up the glitter. The same trick works with these lash fibers.
Eyes First: Do your eye makeup before your face makeup. That way if you have to do a bit of cleanup, it won't mess up your foundation.
Look Down: You need to look down when you're applying the fibers to minimize the floaters. Don't look up and open your eyes really wide the way you do when applying regular mascara, or you'll get an eyeful of fuzz.
If you're interested, try these two systems. I've had good luck with both:

Tarte Lights, Camera, Lashes, $29: This system includes the fibers and mascara, and it’s exclusive at QVC until the end of the month. I like the squat brush. You can be precise about where you put the fibers. Sometimes you just need a bit more in the outer corners of your lashes.
Too Faced Better Than False Lashes Lash Extension System, $35: This system is great for getting maximum volume quickly. The applicator brush is long and narrow so it deposits a lot all at once. I have experienced very little fiber fallout with this brand too.
Have you ever tried fiber extensions? Tell me your favorite lush lash tricks because I always need new ones!

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I Found Your Absolutely Killer Halloween-Party Smoky Eye (Thanks, Michelle Trachtenberg)

Halloween is known for giving nice girls everywhere the courage to go out in lace-up leather bustiers and cat ears—but even if you're anti sexy costume, you can appreciate the similar way the holiday makes us temporarily fearless when it comes to makeup. For instance, it's the one day on which even the shiest makeup-wearer can try a dramatic smoky eye like Michelle Trachtenberg's without a second thought about looking too done-up or silly.

I'm declaring Michelle's brown, bronze, and gold smoky eye, which she wore to last night's Killing Kennedy premiere, the official smoky eye of Halloween 2013. It's less predictable than black kohl but just as smoldering and mysterious, whether you're wearing a costume or just trying to look a little out of the ordinary for a Halloween party (and catch the eye of a certain someone in a whole new way).
UPDATE: Michelle just Tweeted to us that she created this smoky eye herself! See, I told you you should try it.
Who knows, you might even wear this after Halloween is over! (Or a toned-down version, maybe?)
Any of you ladies have a smoky eye up your sleeve this Halloween week? What will yours look like?

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This Picture of Sofia Vergara With Her Eyes Half Closed Is Actually a Great Guide for Putting on Your Smoky Eye Makeup

This shot of Sofia Vergara with her eyes half closed at the USA Network's Modern Family Fan Appreciation Day is actually really helpful as a smoky eye guide, since you can see exactly how her makeup is applied.

First, she's got a deep brown eyeliner along her lash line.
Then she's got a dark bronze eyeshadow going in a gentle triangle out past the outer corners of her eyes. This move gives her a hint of cat-eye without looking at all cat-eye-y.
And above that? A lighter wash of sparkly brown that almost reaches her eyebrows.
Then on her bottom lash line: A brunt gold eyeliner.
All these elements come together to create a lot of bronze smoky hotness. And it's super-easy to re-create—just use her eyes as a map for your own makeup.
Did this picture clear up anything for you?

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I'm Not Sure How I Feel About Debra Messing's Eye Makeup. You?

I'm so sorry to put you under the Do/Don't magnifying glass this morning, Debra Messing, but I'm afraid to say that this eye makeup feels a little off to me, so I need us to examine it further.

I think the indigo eyeliner alone would have been lovely, especially in combination with the dress, those dazzling earrings and Debra's beautiful red hair color. But the addition of frosty pale blue at the inner corners and a dramatic brown cat-eye shape at the outer corners and those super-spiky lashes starts to get me all confused.
My take: If you're going to do eye makeup that's colorful and smoky at the same time, at least stick to one color (or a couple of very similar shades). That keeps the look unified and not overly distracting. But maybe you ladies disagree. Do you love Debra's indigo smoky eye just the way it is? Am I just overthinking it way too much?

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OK, You HAVE to See This Smoky Eye Look

AnnaLynne McCord wore a smoky eye to the "A Quest for Beauty: The Art of Van Cleef & Arpels" exhibit opening reception at the Bowers Museum in California over the weekend that said, "I'm coming for you, and I bet you're psyched about it." It's magnetic.

Let's go over the details of this baby.
There's...
•Eggplant eyeshadow on her top lids and right along her bottom lash line.
*Either navy or gray liquid eyeliner on top.
*Gray liner on the bottom.
So simple, but wow. Just wow. It makes her looks so sultry, especially with her new hair color. And therefore AnnaLynne wins the weekend for celeb makeup. Congrats, AnnaLynne!

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